At The Plant Company, we believe in the transformative power of nature to enrich lives.

Houseplants bring the beauty and benefits of the natural world indoors, creating spaces that are vibrant, calming, and full of life.

Unfortunately, many people feel discouraged when their houseplants fail to thrive. We’re here to change that narrative.

Our founders, Jason vanWingerden and Frank Paul, bring decades of horticulture expertise and a shared vision to help customers succeed.

A variety of houseplants

Our Mission


Our mission is to set plant lovers up for success.


By partnering with top plant breeders, we’ve developed houseplants with robust genetics that are designed to flourish.

We provide clear, easy-to-understand care instructions with every plant, ensuring that customers have the tools they need to nurture their green companions.

Our collections system further simplifies the process, guiding customers to the plants best suited for their homes.

We’ve established a state-of-the-art greenhouse in the picturesque Blue Ridge Mountains of Virginia, an optimal growing environment that allows us to produce high-quality plants efficiently.

A greenhouse

We’re proud to support independent garden centers, the heart of the horticulture industry.

Our collection comes with robust support for retailers, including flexibile ordering options and engaging marketing materials.

Our flexible wholesale program is designed to make sourcing unique, high-quality houseplants easy, with customizable orders and reliable shipping.

Together, we aim to inspire confidence in plant care, turning customers into enthusiastic plant collectors.


At The Plant Company, we’re not just growing plants—we’re growing connections, confidence, and a love for nature. Let’s grow together.